Sunday, March 22, 2009

125. Polish your brand and market it

"How you choose to market yourself will directly impact how long it will take to find a new job," O'Donnell declares. "Identify your strengths and put together the best possible personal brand." You can do this with a flawless résumé, customized and compelling cover letters, and articulate and engaging networking."Searching for a job is the same in any type of market. You should be prepared, professional and do the work for the interviewer," Morgan says.

"Don't make them guess or imagine how you could fit in -- that is your job ... If you can't make yourself relevant, your résumé will quickly be on the bottom of the pile." "New skills can come from a small part of your job that you most enjoy doing," Morgan declares. Ask your current employer to send you to a conference, pay membership dues or join an association.

You can also leverage dreaded tasks by seeking out ones that match a future interest, Morgan adds. "If you dream of running a nonprofit but are an operations manager, volunteer to run the community day for your company. A former law colleague is now the head of PR for a botanic garden because she leveraged her hobby. " "Get real about the time it will take to find a new job," O'Donnell asserts.

"In this current job market, I tell clients to expect it to take at least three months to find a job that pays $40,000. Add one month for every $10,000 more you want in salary. In other words, if you are looking for $80,000 a year, expect it to take at least seven months to find a new job." Computations include simple operations such as incrementing the value of a variable data element. More complex computations may involve many operations and data elements together

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