184. Marketing Lead Position - S&D IN CAREER JOBS

Description :Provides significant input toward the development of the overall strategy for a marketing management specialty area, i.e., strategy and planning, offering management, program management, and channel enablement, and plans, directs and executes all of the marketing mix elements (i.e., offering, pricing/terms, distribution, fulfillment, support/skills, and integrated marketing communications, etc.) for several moderately complex projects/assignments associated with meeting business objectives.

These strategies, plans and activities include, but are not limited to establishing segmentation standards, analyzing market opportunities and selecting/deselecting markets for participation. They are developed and executed by taking analytically-derived conclusions about the market, customers and/or competitive postures, which were obtained through senior professionals and management in the marketing organization, and applying them to assigned activities.

Develops and executes these plans by understanding and interpreting unit policies and practices. Advises other professionals within the market management discipline on day-to-day activities that affect the implementation of the organization strategies and plan.  Assigned to a number of projects and negotiates all aspects of the projects with management and members of other marketing disciplines and functions.

Leads implementation teams with little direction and reports the results to the senior management team in the organization.  Works with all of the marketing mix elements, defines their objectives and includes them in the overall business plan for the organization.  Provides technical or operational advice and counsel to other less-experienced professionals in the department.