Spend time to search as many sources as you possibly can, because you never know. Sources for ideas:Traditional and new media – newspapers, magazines, television, the Internet, etc. Pop culture – seeing what’s popular with the masses, what they’re desiring or aspiring to, can be an excellent source of new ideas. Trade and research reports – industry- and business-specific newspapers, magazines, newsletters and websites are terrific and underutilized sources of information.
Business broker listings and papers – if you’re going to buy your Cash Machine, scour the business-for-sale segments of your local classifieds and the broker listings as well. Display ads, commercials, the Yellow Pages – look at how other companies position their product, see what audience they are targeting. Even the listings in the Yellow Pages may help clue you in to what is out there and what is missing. Field trips -- head out to see what’s out there.
Lastly here are three rules for deciding the form that your Cash Machine should take:Keep it simple, with a clear and obvious sequence to revenue generation. Be careful: if your idea is too original, chances of acceptance are low. If you can see a big gap between what’s available and what’s in demand, then you can be well on your way to creating a viable Cash Machine.
Whether you have been in business for a long time or not, it pays to know your rights as a businessperson, as well as the legal environment of business.This book gives useful, practical, and down-to-earth information on everything you need to know about starting your own business to managing it effectively. This book gives useful, practical, and down-to-earth information on everything you need to know about starting your own business to managing it effectively.
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