Starting a business of your own is just like joining a marathon race. You dream big while you’re on the starting line but as the race progresses you see a lot of fellow racers fall behind. Many are not able to endure the test of stamina and agility of the race. The same goes with small businesses worldwide. Only a few are really able to reach the big dream.
Majority of them simply fail no matter how huge effort is put into the undertaking. Why is this so? Michael Gerber reveals the answers in this book. The discussions revolve around the philosophies that could make or unmake the future of small businesses. These philosophies are: entrepreneurial myth (e-myth), the turn-key revolution and the business development process.
The e-myth, or the entrepreneurial myth, evolved from one very fatal assumption-- an assumption that unfortunately up to now many aspiring entrepreneurs still believe in. The assumption is that the success of every business is simply achieved by summing up the following: an entrepreneur’s desire to own a business plus the certain amount of capital he puts in plus the knowing the amount of targeted profit. This equation does not spell SUCCESS but DISASTER instead.
The fact is, however, the success of a business whether small scale or large scale is not ONLY dependent on that. It is clearly dependent on many factors that are all interrelated and reliant on each other. It is important then that all these intertwining factors are dissected and connected so that the entrepreneur gets a whole perspective before he even dares to venture on the thought of owning a business.
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