21. What is Outfluence?

Outfluence is a lifestyle comprised of silent communication principles and behaviors. Outfluence is a focused form of nonverbal communication. The philosophy behind the concept is that our silent communication often speaks more effectively for us than does our auditory communication. Outfluence is a constant messaging process that we engage in purposely and, frequently, silently. It’s focused on the relationship between you and a current customer, on the budding connection between you and a prospective client, or on a developing personal bond.

Focused, thoughtful and delivered with sincerity, Outfluence is the strategic use of silence and, most importantly, it is the giving of your good will to another person. Financial rewards are part of being a successful practitioner of Outfluence, but money is not the only benefit. Relationship building is a valuable reward when all parties to a business venture are inspired to do their best and are focused on making each other successful. The same is true of anyone involved in a promising personal friendship.

When most people think of influence, they think of something wielded by those with authority, money, clout — who also usually possess an agenda of their own. There is a better way if you feel you don’t have all the authority, money, or clout you need to effect real, positive change. Applied consciously, it creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses. Outfluence turns conventional thinking about influence upside down—making a powerful force available to anyone who chooses to use it.

It does not, however, mean that transition is meant for the suffering of employees. William Bridges shares techniques in managing transition, turning a potential for disaster into an opportunity for radical growth and the building of a foundation of a company's futureBridges points out that the seven stages that follow are not necessarily cut and dried, and that these are but a way of showing how organizations develop and where they could possibly meet with change and transition.