Saturday, March 21, 2009

22. The Difference between Influence and Outfluence

Influence is an ephemeral power that operates without any direct or apparent effort. It is usually associated with prestige, wealth, ability, power, or position. How do you influence if you don’t have prestige, wealth, ability, or position? You turn to social influence. People bend to peer pressure in an attempt to fit in. They do it to acquire social influence. Traditional methods of influence serve a purpose when honorably employed. But there is a better way to influence:

it’s called Outfluence. Remember: Outfluence is the giving of your good will to another person in purposeful and sincere action that makes a person feel good about himself and about you and/or your business. An Outfluencer always looks outward, desiring to help another person first, secondarily thinking about the Outfluencer’s positive purpose. Increase your business confidence by leaps and bounds.Spend less time learning, and more time doing! Put the latest business ideas into practice immediately!This quote underlines a truth that seems evident, yet few of us really think about the deeper meaning of how much influence is exerted upon us from our environment, seemingly many times without our conscious consent.

When most people think of influence, they think of something wielded by those with authority, money, clout who also usually possess an agenda of their own. There is a better way if you feel you don’t have all the authority, money, or clout you need to effect real, positive change. Applied consciously, it creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses.It’s called Outfluence.

Whether you have been in business for a long time or not, it pays to know your rights as a businessperson, as well as the legal environment of business.This book gives useful, practical, and down-to-earth information on everything you need to know about starting your own business to managing it effectively. This book gives useful, practical, and down-to-earth information on everything you need to know about starting your own business to managing it effectively.

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